SEO & Digital Marketing
The fastest way to grow
your business Online is to
START with one of our
SEO-Plans today!
See Results in the
Short, Medium &
Long Term!
SEO by its very nature takes time, effort and money to be successful.
While we certainly can't get away from the fact that it requires effort,
knowledge, experience and YES time, we can say with certainty that we
can save you money and make you money.
We now live in an online world!
The way people discover, evaluate and trust Local Businesses has changed for good.
- Local Google search - Not traditional advertising
- Online reviews - Not recommendations
- Ready to purchase - Not ready to be sold to
Consider this...
Online is driving offline sales!!
High performing local businesses are ahead of the curve -
"SMB's that are making the most
use of online are 2.8 times more
likely to enjoy revenue growth
than those who do not”
-Google-
Failure to adapt is no longer an
option -
"70% of local businesses FAIL by their 10th year in business"
-Bureau of Labor Statistics-
97%
of consumers search online to find a local business.
78%
of mobile local searches resulted in offline purchases.
64%
of consumers say they check online reviews on
Google before visiting a business.
We help local businesses future-proof themselves by generating more leads from Google.
How? Local SEO...
Local SEO (Local Search Engine Optimization), is a way to
market your local business online and ensure you reach local
customers at the exact time they’re looking for you online.
Google wants to provide the best results possible!!!
-
How does Google decide which
business to rank highest?
Proximity
Google uses the location of the person doing the searching
and any locations included in the search query to determine
the results in search.
+ Relevance
How relevant is the search term to the business?
+ Prominence
What is the authority of the Local Business?
...signal share percentage %
Google My Business:
25% of signals
Google My Business (GMB) is your new home
page. It’s vital for local search. Your GMB
profile is how most potential customers will
discover and evaluate you online. If you don’t
have a well optimized Google My Business
listing it’s impossible to succeed in local
search.
Our Approach
Using Google’s keyword planner to discover search terms with highest search volume for your business.
Using this research we evaluate all relevant business categories in Google My Business to best optimize your listing.
We use a host of techniques to pull back your top competitors’ profiles to uncover what’s making them perform so well.
Ensure the profile has fully accurate and complete data. Write a compelling business description.
Start writing Google Posts to improve profile relevancy and drive conversion.
Monitor Google Q&A to to improve profile relevancy and drive conversion.
Upload compelling images to your Google My Business Listing to help you stand out from your competitors.
Link Signals:
16% of signals
These are links from other websites that link
to your website. As a local business you want
to have links that are relevant to your location
and industry. This is a crucial signal to Google
that you are an authoritative website.
Our Approach
Using our knowledge we’ll build relevant powerful links on local and niche directories.
We’ll target local sports clubs and groups for sponsorship opportunities to earn local links for you.
We’ll reach out to local businesses / schools / charities / business associations and try to
build relationships and write content for them in return for a link. We’ll ask if you are friendly with any local organizations already in our
initial audit.
We’ll also reach out to relevant bloggers and
ask them to write about your business or let us write a piece for their blogs
Review Signals:
15% of signals
We now live in a world where consumers
dictate how successful your business will be.
Online reviews are how today’s consumers
evaluate and trust local businesses online.
They also act as a key ranking signal for
Google. Even with the highest ranking
business if your online reviews aren’t as good
as your competitors you’ll never succeed
online.
Our Approach
Through our intelligent reporting we will run a full audit on your online reviews and benchmark this against your competitors. This
allows us to identify the gap between your online reputations and come up with a strategy.
Through our suite of tools we can survey your customers and make it easy for them to leave
reviews on the sites whilst
reporting back on
unhappy customers before they leave an online review.
On-page Signals:
15% of signals
On-page signals are everything that’s on your
website, from your content to your images.
Google uses these as signals to determine
relevance.
Our Approach
There is a vast range of metrics to consider
when optimizing on-page signals. When we
engage with a client, we'll always run a full site
audit in the first month to make sure their site
is sending all the right signals to Google.
Title tag + Header tag review
& Content review - Is there enough content, and
is it locally relevant?
Are there call to actions on your site to drive
conversions?
Is it easy for a user to navigate and get in
contact?
Citation Signals:
11% of signals
A local citation (also known as a business
listing or online directory listing) is any place
online that displays your business’ name,
address and phone number. Google uses this
data to help validate your local business data -
if you have inconsistent data on these
directories then it can damage your visibility.
However the more consistent this data is
across the top directories the more trust it
sends to Google.
Our Approach
We’ll run a full audit of the citations for your
business, making sure that we build out and
clean up citations on the most powerful
directories to ensure your business data is
listed and 100% correct. This ensures optimal
visibility in Google for your business.
1
In the first month we’ll build a unique report detailing your current performance against all key metrics and how this stacks up against your competition. We’ll then use this
report to build and prioritize your Local SEO strategy.
2
Once we’ve finished this report,
we’ll regroup with you to talk you
through our findings and
suggested approach to drive more
leads. We’ll also share your real
time reporting dashboard with
you and explain how it works.
3
We’ll begin actioning the strategy
outlined in the audit we’ve
created. We’ll build and share
your reporting dashboard to keep
track of your performance and
we’ll send a monthly report of the
work completed for that month.
This customer loves our product.
Here's why:
A motorsport dealership was taking on new product lines and wanted to increase its rankings for related searches.
They hired Blink Digital Consulting to provide SEO services
"Blink Digital Consulting has been excellent at delivering results and working with our specificities."
Marketing & Administration Manager, Ralph's Motorsports
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